Independent Performing Scorecards

 


MySpace Community

0
Posted March 3, 2012 by Peter Burns in Community

Rating

Speed
 
 
 
 
 


Site Purpose
 
 
 
 
 


Engagement
 
 
 
 
 


Navigation
 
 
 
 
 


Registration
 
 
 
 
 


Usability
 
 
 
 
 


Timely
 
 
 
 
 


Design
 
 
 
 
 


Customization
 
 
 
 
 


Technology
 
 
 
 
 


Call To Action
 
 
 
 
 


Community
 
 
 
 
 


Total Score
 
 
 
 
 


Genre:
 
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Our review

MySpace is a music-focused social network. Users can add friends to their contact lists and send private messages or post messages on one another’s profiles directly. The user’s profile includes an image and as much or as little personal information as the user cares to add. Users can catch up with friends, meet new people […]

by Peter Burns
Full Article

MySpace is a music-focused social network. Users can add friends to their contact lists and send private messages or post messages on one another’s profiles directly. The user’s profile includes an image and as much or as little personal information as the user cares to add. Users can catch up with friends, meet new people and explore a variety of mainstream musical talent. Each user is also given a blog feature that they can use, which is accessible through their profile. Additional photos can be added to profile albums. Users can put together a play list of their favorite music to share with others as well. The site has incorporated the ability to earn and display badges for completing various activities within the online community.

MySpace has weathered through a long, turbulent history since it was founded by Tom Anderson, Chris DeWolfe and Brad Greenspan in August of 2003. Early in its career, MySpace enjoyed rapid growth and enormous popularity as one of the top social networking websites. The site surpassed the one million mark in February of 2004 and counted approximately 20 million users by the following year. The network’s popularity began to diminish after a 2006 lawsuit was filed by Universal Music Group for copyright infringement. The site underwent a significant renovation in 2008, hoping to improve its interface and possibly recover some of its previous glory. MySpace was acquired by Specific Media for $35 million in June of 2011.


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