The international music platform Muscreators has hosted the International Women Music Showcase in the United Kingdom. The initiative officially launched on May 28 in London at 21SOHO. The project was created to provide female artists with direct access to opportunities within the global music industry, regardless of budget or starting resources.
In parallel, a series of showcases is being held in Ukraine. The first event of the project successfully took place on May 14 in Kyiv, where the first four finalists were selected to continue competing for the grand prize at the final event later this year.
International Women Music Showcase combines live performances, professional networking, and digital promotion tools into a single ecosystem designed to support the development of emerging musical talent. The initiative helps female artists present their work, build industry connections, expand their audience, and access new opportunities for career growth.
The lineup of the London event brought together original emerging artists representing a wide range of genres:
Jade Ross, a singer-songwriter and guitarist creating soulful pop rooted in emotional honesty and authentic storytelling.
Dolly Doops, a queer femme artist and producer blending tongue-in-cheek lyrics with infectious indie and synth-pop sounds.
Mia Reed, an indie-pop artist whose lyrics explore growing up, love, loss, and the experience of overthinking.
Nati Gaile, a Ukrainian folk artist combining traditional vocal techniques with contemporary musical styles.
Grace Alyson, a singer-songwriter and producer writing about modern relationships and everyday emotional experiences.
Khensanii, a project inspired by South African experimental music, western classical traditions, and jazz influences.
April Amstadam, a Neo Soul and R&B artist transforming personal experiences into honest songs and powerful performances.
The evening was hosted by MAR’YA, a Ukrainian singer-songwriter, frontwoman of AMARIIA and Eurovision national selection semi-finalist, who helped create the special atmosphere of the showcase.
The artists performed before an audience of music industry professionals, media representatives, and international partners. Among the special guests were British producers Dave Landers and Jo Perry, whose work has been featured on BBC Radio 1 and KISS FM. The grand final winner of the showcase series will receive an exclusive opportunity to collaborate with them on a professional track production.
The event was also attended and covered by United Action TV, the first Ukrainian television channel in the United Kingdom, which reported on the showcase through interviews and media coverage from the venue.
Following the voting process, Khensanii received the Audience Choice Award and advanced to the next stage of the project. In addition, Dolly Doops and Jade Ross were selected as Organizers’ Picks and also secured their places among the showcase finalists.
Beyond the live performances, the project provides participants with additional opportunities, including industry feedback, international networking, new professional connections, and access to wider audiences.
The visual coverage of the event was created by London-based creative photographer Olesia Belei, who documented the performances and key moments of the International Women Music Showcase.
Alongside the showcase, Muscreators also presented its updated digital promotion service for artists featuring an integrated personal promo assistant, MUSA. The platform helps musicians prepare releases, identify relevant media contacts, organize promotional materials, plan campaigns, and manage promotional activities more effectively.
For editorial teams, journalists, curators, and industry partners, Muscreators serves as a centralized access point for discovering new music.
Releases, artist profiles, photos, audio materials, and promotional assets are collected within one digital space for convenient and efficient collaboration.
The Muscreators platform was launched in 2019 by a Ukrainian team with more than 20 years of practical experience in music promotion and artist development. Today, this expertise is being scaled through technological solutions, international partnerships, and new support formats for the independent music community.
“We want strong artists to receive opportunities based on their music and potential rather than connections or massive budgets. Muscreators was built to combine technology, expertise, and real opportunities for the next generation of creators,” commented Olha Bilozir, CEO and founder of the platform.
The International Women Music Showcase is an ongoing series of events. Future selection stages, new partnerships, and upcoming announcements will be shared through Muscreators’ official social media channels.
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